Every business relies on one type of marketing strategy or another. Whatever method you incorporate for you business--make it shine. Work it so that your business is getting the most out of your marketing strategy. If you blog, do it regularly and whole-heartedly. If you are getting your feet wet with social media outlets, make the time to keep up with your posts and to engage you fan-base and followers. If you stick to paper marketing methods, keep them in production and circulation. If you have noticed that your marketing strategy is lackluster, non-productive, or even on the verge of non-existence--use this realization to breathe life into it or to take it in a whole new direction. Our society is internet based--this is the modern-age method of word of mouth. It's always available and free---use it. Make the most of whatever strategy you choose. Shine in your element--shine for your business. The truth is, if the lights go out on your marketing strategy, the lights go out on your business. If you are not illuminated, no one will ever see you. Start anew today--focus your efforts on getting your name and brand out there, available, for all to see. The more you shine, the more success you will draw.