Are you blogging for your small business? If you have already started a business blog, you are on the right track, but how to you use it to its maximum potential? Follow these tips for a more successful business blog and you could help to improve your overall brand image and customer connection.

1.    Make your content shareable – and share it yourself

You want to make it easy for your readers to share your blog articles with others. If they read one of your blog posts and are impressed by it enough to share with their friends, you should give them the option to immediately share it on the most popular social networks as well as by email. You should also share your own posts on your business social networking pages to let people know there is a new article to read. You are more likely to get readers and followers that way too.

2.    Choose a good topic

Topic is key. People want something interesting to read. It is important to make sure that your articles have interesting and informative content that will catch the readers’ attention, while sticking to the focus of your business blog.

If you are out of ideas, try out some of these:

•    Company milestones
•    Answer customer questions
•    Write how-to articles related to your products/services
•    Featured customer/client
•    Compare your products or services
•    Announce new products or services
•    Give suggestions to your customers

3.    Be consistent

You want your articles to be relevant to your company, not about some random thing you saw on the internet that you liked. It is important to keep a consistent string throughout your posts that tie back to the reason you are writing blog articles for your business. It is also good to keep your tone consistent too. You may have multiple people writing articles for your blog, but make sure that they are written in similar form so that they come off consistent to readers.

4.    Use keywords

We can’t say this enough. Keywords should be in everything that you write for your business or website. This will be a major boost to your search engine rankings if you are using the right keywords. Posting blog articles to your website keeps your content updated, and search engines like new content. If you are unsure of what keywords to use, do some research first and come up with a list of general words to include in your articles.


These simple tips will help get you on the right track with your business blog. The more you do it, the more you will get the hang of it, and before you know it, you will be blogging like crazy.

When we think of a blog, we may not immediately consider the many benefits of its use from a business perspective.  Blogs, though, when used for their true purpose, are quite the useful business tool.

A blog is an endless opportunity for your business to engage, interact, and inform your website users and viewers.  Most feature RSS feed capabilities, so people can subscribe to your blog.  Additionally, some design studio’s, TWG included, can set-up a website blog to auto-feed other social outlets.   A blog is a great addition to your business website, because it is a reason for users to return to your site; it can streamline information-sharing through auto-feeds and RSS capabilities, and it provides you with the ability to continually and regularly put new information on your website.  But how can you really use your blog?

Your blog can be used in whatever method you can imagine.  Would you like to use it to broadcast specials, promo’s, and deals?  Start announcing!  Would you get more benefit from sharing information with your website users?  Inform and Educate!  Perhaps, you would like to focus your energy on interacting with your consumers?  Pose a questions, game, contest, etc. and enable your blog comments!  Whatever your business needs---a blog is an all-encompassing feature that allows you to share content, images, and links to other websites, articles, or video streams (what a great way to link to your business Vimeo or YouTube channel….).

The beauty of the blog is truly in the eye of the beholder.  Use it to link to third party sources for information and updates, or to link to outside means for your business.  Use it to share internal company information.  Use it to share images and descriptions of public functions.  Use it to engage your client-base.  The key point:  use it.  Your blog can be whatever you make it—you just have to make it something!