Where we share our insights about all things web design, development, and marketing.


Announcing Your New Website

Once your new website is complete, how do you tell people about it? Announcing the new launch of your website can be done in a number of ways in order to get the word out and help drive traffic to your new site.

If this is your first website, make sure that you get the web address printed on your business cards and brochures so that people know there is an additional way to get in touch with your business now. Also, connect with your social network followers and tell them about your website launch. Make a post on Facebook and Twitter with the link to your site so that your followers can go directly to the new website to check it out. It might also be helpful to encourage feedback about your site so that you know what your customers think about it from the get go.

In addition, you could submit a press release to local news sources to let people know that your business is now online or that you have redesigned your website for an improved user experience. If you offer special services or features on your website such as ordering online or a blog, include that in your announcement so that users know their experience can be interactive.

On that same note, if you have a blog or news manager on your website, use it to help announce your new website. Make your first post about your new or improved site and take users on a tour of your pages. Tell them what they can find on your site and what they can do while they are there. This is also a great way to encourage feedback about your website.

Launching a new website is just the first step. Once you have your site, you need to let people know it is there. Spread the word and drive traffic to your website using these quick and easy tips.


Feature Presentation: QR Codes

Quick Response Codes (QR Codes) are two-dimensional barcodes that are readable by barcode readers and mobile devices. Typically, these codes are arranged in a black and white boxed square pattern, but can also be customized with images or logos. These codes may contain information ranging from text to URL's.  QR Codes are quickly gaining ground in our market: from billboard ads to business cards, magazines to brochures---QR Codes are marketing gold. The reason they are so desirable from a marketing standpoint: these codes provide measurable response rates with high accuracy (as you can track each time the URL or link is “hit”, if you create a 'QR Code' specific page to your website), which creates easier calculation on ROI—ending in a better approximation on marketing budgets.  Other points that make QR Codes a great marketing strategy:

*The same code may be printed again and again.

*QR Codes are inexpensive to create, and free to read (the QR Code reader apps are numerous and free to download on most devices)

*They can be used in a variety of sizes, shapes and colors—making them graphically appealing as well as an innovative way to take your customers exactly where you want them to go!

If you are interested in learning more about QR Codes, or would like to get started in using one in your latest marketing or print campaigns, call or email us today! TWG is working harder for your business.


From Our Desk to Yours...Mobile Sites

Please join us in celebrating the launch of our TWG mobile website!  Now, you can check us out on-the-go!  Not only do we have a mobile website, but many of our clients do, as well.  Mobile websites are an excellent method to be available to your consumers, even when their computer is not.

Many people don’t realize the difference in download time and view-ability between a standard website and a mobile website for smart phones—trust that the difference is vast!  So much so, in fact, that if your competitor has a mobile website, and you do not—a potential consumer may choose them over you—simply because the mobile site comes up quicker, and is easier to view than your standard website that is much too large for the viewing window of a mobile device.

Enhancing your online presence means taking a good hard look at where you stand with your on-the-go presence, too.  Check out our mobile site, and use it to determine what a huge benefit one could be for your business:  www.thewebguys.comCall us today, to inquire on setting up your very own mobile site, and QR code for your mobile site, to get the most out of your brand.





Feature Presentation: What Can My Website Do For Me?

Do you get the most from your website? Is your site being used to its full potential? Here are some tips for using our website tools on your site.  If you have a News & Events Manager on your site, it can be used to update your customers on what is going on with your business or community. You can post information on upcoming events or news that will feed directly to your home page. You can add articles and images about the events and keep people involved. Your News & Events Manager has a built in RSS feed and can feed into social media outlets like facebook so that your fans get in on the news, too!  If you need help using your site to its full potential, just ask us how! We are here to help you get the most from your website. Call or email us today! TWG is working harder for your business.





SOCIAL STANCE: Face your competition—meet eye-to-eye on Facebook

Facebook is free online advertising that connects your business to an endless number of customers and potential customers, while also putting you in the mix to be among other businesses, including your competition.

According to a recent Google study, 75% of American adults use the internet daily; and among those, 93% use Facebook regularly.  By having your very own business Facebook page—you are providing your company the opportunity to connect to each and every one of these Facebook users.  And the more activity you have on your Facebook page, the higher your Google ranking may be. 

The Web Guys have tools available that can allow you to update your blog on your site—and then auto feed via RSS this updated information to both your Facebook and Twitter accounts.  Call us today to find out how we can help you get involved in the fast-growing social networking outlets.