Quick Response Codes (QR Codes) are two-dimensional barcodes that are readable by barcode readers and mobile devices. Typically, these codes are arranged in a black and white boxed square pattern, but can also be customized with images or logos. These codes may contain information ranging from text to URL's. QR Codes are quickly gaining ground in our market: from billboard ads to business cards, magazines to brochures---QR Codes are marketing gold. The reason they are so desirable from a marketing standpoint: these codes provide measurable response rates with high accuracy (as you can track each time the URL or link is “hit”, if you create a 'QR Code' specific page to your website), which creates easier calculation on ROI—ending in a better approximation on marketing budgets. Other points that make QR Codes a great marketing strategy:
*The same code may be printed again and again.
*QR Codes are inexpensive to create, and free to read (the QR Code reader apps are numerous and free to download on most devices)
*They can be used in a variety of sizes, shapes and colors—making them graphically appealing as well as an innovative way to take your customers exactly where you want them to go!
If you are interested in learning more about QR Codes, or would like to get started in using one in your latest marketing or print campaigns, call or email us today! TWG is working harder for your business.