1. Make your emails interesting and valuable
2. Offer a discount or special for subscribing
3. Advertise your email list with a call to action on your website and Facebook page
4. Use a QR code on print materials to allow people to scan to sign up
5. Collect email addresses at an event or conference
6. Encourage your current subscribers to share with their friends and family (You can even throw in a free gift or discount for those who do)
7. Promote it on business cards
8. Include the link on comment cards
9. Do a contest or giveaway that requires an email address to enter (but be sure to include a disclaimer that they are opting in to email updates from your company)
