There is no denying the continual focus on the business roles in social media. Did you know, though, that you can make very simple moves to get the most out of your social media? One key initiative that will have amazing results for your business is publishing a contest through your social media pages. Contests and sweepstakes have been around for a very long time--making them a tride and true method to entice customers and potential customers to take an interest, if only for a moment, in your business. Use your 15 minutes of fame to not only grab attention, but to build a quick and lasting relationship and business loyalty. Loyal customers will become a sturdy foundation for you business through the best of times and the worst of times. By taking the time to make them feel appreciated through give-aways, contests, and sweepstakes, you are giving back to them, as well as giving them reasons to remain close to you. The more frequently you can afford to do these things, the more loyal your customers will become. People like a company that cares; and people like winning and receiving freebies. Put the two together, and you have a sure-fire recipe for success; making your business the ultimate winner!