Where we share our insights about all things web design, development, and marketing.

February14

Pinterest for Businesses

The newest trend in social networking that could help you promote your business


What is Pinterest? Pinterest is the latest trend in social networking that is taking the world by storm. It is an online bulletin board that has gained prominence in the social world very quickly over the past few months. Members can use this as an online notebook to “pin” their favorite recipes, clothes, workout tips, inspirational quotes, humor, and other products to bulletin boards.  According to CNN.com, the site has grown 400% from September to December of 2011 and draws more users than Google+, LinkedIn, and YouTube combined. That’s pretty popular. And what’s more, is that most of Pinterest’s users are unique visitors because of its recent growth in popularity.


How to Use Pinterest for Your Business:


1.    Pin your own products, images, and videos on Pinterest
2.    Get users involved with your brand by asking them to pin images on their account that they like most from your business pins
3.    Add the Pin-It button to your website
4.    Re-Pin what your followers are pinning
5.    Use Hashtags to connect to other social networks and subjects that are being talked about
6.    Use it to gather information about your buyers and customers and what they like
7.    Drive pinners to your website


Pinterest can be very beneficial to your business. It is another way to visually represent your brand and get people talking about your products. It is especially beneficial for ecommerce sites that offer a variety of products for consumers.
TWG has become very interested in Pinterest and its advantages for businesses. We have created our own Pinterest account, but the site is not open to just anyone. In order to create an account, you must request an invite or receive one from a friend that is already on Pinterest. If you are interested in trying this out for your business, let us know and we will send you the invite!

Graphic Designer Rachel Green of TWG Design Studio
"Rachel is a graphic designer who is passionate about combining function and style into stylish websites that truly do the brand justice. Rachel uses her experience in a variety of areas including design, marketing, advertising, and social media to give clients the complete package."