When we think of a blog, we may not immediately consider the many benefits of its use from a business perspective. Blogs, though, when used for their true purpose, are quite the useful business tool.
A blog is an endless opportunity for your business to engage, interact, and inform your website users and viewers. Most feature RSS feed capabilities, so people can subscribe to your blog. Additionally, some design studio’s, TWG included, can set-up a website blog to auto-feed other social outlets. A blog is a great addition to your business website, because it is a reason for users to return to your site; it can streamline information-sharing through auto-feeds and RSS capabilities, and it provides you with the ability to continually and regularly put new information on your website. But how can you really use your blog?
Your blog can be used in whatever method you can imagine. Would you like to use it to broadcast specials, promo’s, and deals? Start announcing! Would you get more benefit from sharing information with your website users? Inform and Educate! Perhaps, you would like to focus your energy on interacting with your consumers? Pose a questions, game, contest, etc. and enable your blog comments! Whatever your business needs---a blog is an all-encompassing feature that allows you to share content, images, and links to other websites, articles, or video streams (what a great way to link to your business Vimeo or YouTube channel….).
The beauty of the blog is truly in the eye of the beholder. Use it to link to third party sources for information and updates, or to link to outside means for your business. Use it to share internal company information. Use it to share images and descriptions of public functions. Use it to engage your client-base. The key point: use it. Your blog can be whatever you make it—you just have to make it something!