Where we share our insights about all things web design, development, and marketing.


December Launches from TWG

As we head into the first month of the new year, we want to take a moment and glance back at the last month of last year briefly--We are happy to share the names of our new and newly designed client launches for the past month.

Great Harvest Bread


The Historic State Theater

KNB-Facebook Page

Communicare Services

Etown Exterminating mobile website

Brick Nest Consultants

JG Connections

McGehee Insurance

Catering With Style

Cubana Restaurant

Wealth MD

Be sure to check out these fantastic sites; and for ways to see how your business name can be added to a similar list, give us a call at the office, 270-765-4478, stop by to visit, or send us an email, inof@webguysonline.com.



Google+ for Business

Among all the trends in the world of social media, the newest, and quickest growing, is Google+ for businesses. So, why should your company worry with setting up a Google+ Business page?  Isn’t it just one of many on the ever-growing list of social outlets?  Yes, it is—but it’s different, and is set apart from the others.

Unlike other social outlets, Google+, in its new-born state for business usage, is taking a very innovative perspective that other similar setups have not.  Google+ is interactive in seeking out suggestions and requests for features and functionality from users.  And here’s the kicker—these requests and suggestions are not only being listened to, but acted upon, by Google!  The ability to offer feedback, to help drive this outlet towards what works best and easiest by users is  not the usual take for social media options.  This is really just the icing on the cake, though.  Google+ has much more to offer businesses than just curiosity at what they want.

Google+ offers organized interaction.  Business pages can create circles for specific consumer demographics, target groups, and contacts.  What is the true impact of this?  Well, you can stream, create hangouts, and run specials to your organized and specialized groups, on your terms.  You have the ability to appeal specifically to your target market of contacts in circle A, and then stream an entirely different promo to the group in circle B.  The ability to target specific groups, with business information and appeals specifically created for them, adds a depth to this outlet that is lacking from the others.

Additionally, Google+ features sharing options by means of the +1 button, which can be on any website, regardless of participation in Google+; but proves most beneficial to those with a Business + account.  The more people who +1 your streams, images, information, etc., the more others in other circles see your business’ impact.  This relates to word-of-mouth spreading, much like Facebook “likes”, but that is visible in search engine results.

Like other social outlets, there is a Google+ “badge” that can be added to your website icons to connect viewers directly to your Business+ page.  While this newest option in the world of social media is similar to the other selections, each does carry with it very distinctive benefits and perks that the competition does not offer.  Until you give them a try, you never know which will fulfill your business needs best.  Happy and loyal consumers are those that have businesses catering to them, interacting with them, and connecting with them in a fun, friendly, and consistent manner.


Feature Presentation: QR Codes

Quick Response Codes (QR Codes) are two-dimensional barcodes that are readable by barcode readers and mobile devices. Typically, these codes are arranged in a black and white boxed square pattern, but can also be customized with images or logos. These codes may contain information ranging from text to URL's.  QR Codes are quickly gaining ground in our market: from billboard ads to business cards, magazines to brochures---QR Codes are marketing gold. The reason they are so desirable from a marketing standpoint: these codes provide measurable response rates with high accuracy (as you can track each time the URL or link is “hit”, if you create a 'QR Code' specific page to your website), which creates easier calculation on ROI—ending in a better approximation on marketing budgets.  Other points that make QR Codes a great marketing strategy:

*The same code may be printed again and again.

*QR Codes are inexpensive to create, and free to read (the QR Code reader apps are numerous and free to download on most devices)

*They can be used in a variety of sizes, shapes and colors—making them graphically appealing as well as an innovative way to take your customers exactly where you want them to go!

If you are interested in learning more about QR Codes, or would like to get started in using one in your latest marketing or print campaigns, call or email us today! TWG is working harder for your business.


TWG answers to your business questions: Does it really matter if I ever change or update anything on my website?

Do you keep your website up-to-date with current information? Your website needs to be viewed as any other marketing campaign. Every year, there should be some tweaks and adjustments to your site. If nothing else, update an image, refresh biographies, or add new testimonials. Even the smallest update and change lets search engines know that you have an active website.

At least every two years, you should look at improving your website layout and usability. Repeat visitors will enjoy a change of scenery, competitors viewing your website will feel some new heat (because, yes, competitors are looking at your website, too!), and your website will be up-to-date with current web standards.

Finally, a website redesign provides an opportunity to make your website work for you. Look at adding new enhancements such as a blog, a photo gallery or online bill payment. Don’t let your website be a static, never-changing after-thought. Use it to benefit your business as the marketing tool that it is. Put your website address on anything you put your company name to drive people to your website. Use your website to maintain your business and your business relationships.

Contact TWG today for more information on updating your current website.


What Can My Website Do For Me? Sharing photos on your website

Do you take a lot of photos for your business or organization? Would you like to be able to share those with others easily? Then you need a photo gallery on your website. This feature allows you to share your photos in a gallery directly on your website where anyone can view them. You can separate your pictures into categories or events, and you can upload as many as you like!

If you already have a photo gallery on your website, are you using it to its full potential? Upload your photos often. Doing this will draw people back to your website again and again; leading them to explore other areas of your site with each visit.

Your photo gallery can be set up with categories for event pictures, projects, photography, community images, or almost anything else you wish to share. So get out there, take pictures, and share them for all to see!