Every day, thousands of babies are born too soon, too small and often very sick. Our team is walking in March for Babies because we want to do something about this. I know you care, too.

The mission of March of Dimes is to improve the health of babies by preventing birth defects, premature birth and infant mortality.

TWG Design Studio is joining the March of Dimes March for Babies in Hardin County on April 28th. One of our employees had a child who was born prematurely three years ago and is now a healthy child thanks to help from the March of Dimes. We are helping raise money and awareness for this great cause, and we want you to help too! Support our TWG team by donating to help us reach our goal, or join the walk with us!  For more information about our team, the March for Babies event, or to donate or join our team, visit our March of Dimes Team Page.

Thank you for helping us give all babies a healthy start!

You may notice the # symbol being used a lot on social network sites, but do you know what they mean or how to use them?

Hashtags are keywords with a hash (#) symbol in front of them that makes them searchable and linkable. They have to be one continuous word with no spaces. These are typically used on Twitter, but have been seen on other social networking sites as well. The idea is to get a lot of people talking about one specific topic by using the same hashtag word. For instance, using #awesomewebsites to talk about your website design from TWG.

Hashtags help you target a topic and an audience. If you want to search for a trending topic, use the hashtag instead. Your search results will show you all posts with that same hashtag. It gives you more related search results on a specific topic. In addition, if you use a hashtag about a specific topic, you will target those people who are also interested in talking about that topic.

Using hashtags for your business’ posts, you can drive traffic to your products, services, and website by getting people to talk about what you do. People will become more interested and use the hashtag to help spread the word about your business.
Try not to go hashtag crazy, but if you use these wisely, it could help to increase your social following and ultimately your business following.

It’s that time again…time to present the names of our new and newly designed client launches for the past month.

TWG Design Studio proudly shares our March launches:

ABC Truss

Accumetric / Boss

Brangers Distributing

Chick-fil-A Veterans Parkway - Custom Facebook Page

Chick-fil-A Jefferson Mall - Custom Facebook Page

Collier Title

El Azul Grande

Etown Laundry

Emerine Glass

ITA

Kingdom Pets - Logo & Business Cards

Rent-A-Space

Trino's Italian Restaurant

You're site could be next. Contact us today to start working on your new website or online project.

Do you have business cards for your business? Do they match your brand? Is your logo on it? Does it list your contact information, location, and website address?

These are all important things to think about when creating your business card. There is more than meets the eye when it comes to your business cards. This is your branded material that you hand to people to remember your business and contact you in the future. If it is poorly designed and laid out, then they can easily get overlooked and lost in the shuffle. You want your business card to represent your business and stand out in the crowd at the same time.

Your business card should match your overall branding. You want to include your logo and brand colors so that your cards are consistent with your website and other branded materials. If your brand is consistent, it becomes recognizable.

Your business card should be pretty to look at. You want it to be eye catching and appealing to people so that they remember it and know what to look for when they are trying to find your card in the pile of cards they may have. Your card will stand out in the stack and people will be more drawn to it.

Your business card should have all of your contact information. The point of your business card is so that people know how to find or contact you in the future. What good would it do if there weren’t enough contact information for them to easily get in touch with you? Make sure you include your company’s name, your name, title, phone number, fax number, email address, physical address, and website address if they apply. This way people can contact you in whichever way they find most convenient.

If you think your business card doesn’t stand up to the test, we can help. A business card redesign may be in your future.

Social media management can be quite time-consuming—and who has time to spare?  For those who want to put forth the effort to effectively utilize business social media outlets, but who do not have time to do so regularly—help is on the way.  Two major options, both offering very similar solutions, are gremln and Hoot Suite.  These two media management tools allow you to pre-schedule posts for the three major social platforms; Facebook, Twitter, and LinkedIn.  Additionally, each option offers other tools and options to assist in other ways, too. 

The basis of gremln and Hoot Suite are the same—each provides the ability to schedule through their dashboard your posts for the three major platforms listed above.  Both offer additional tools and features to help you set goals, track metrics, and maximize your social media efforts.  The key element of being able to schedule posts ahead of time is the most attractive feature of each, though---allowing you to take a small chunk of time once a week and convert it into multiple posts and interactions across a variety of outlets.

To determine which of these two would be the greatest benefit to your business, check each one out.  They both offer free 30-day trials, and Hoot Suite offers a free version beyond just the 30-day trial,of their services and each have websites with very good and easy to understand information on the details of all of their services and products, and how they can be implemented for improved success within your business.

Social media management can be tackled----with a little luck…and some pre-scheduling!