You may notice the # symbol being used a lot on social network sites, but do you know what they mean or how to use them?
Hashtags are keywords with a hash (#) symbol in front of them that makes them searchable and linkable. They have to be one continuous word with no spaces. These are typically used on Twitter, but have been seen on other social networking sites as well. The idea is to get a lot of people talking about one specific topic by using the same hashtag word. For instance, using #awesomewebsites to talk about your website design from TWG.
Hashtags help you target a topic and an audience. If you want to search for a trending topic, use the hashtag instead. Your search results will show you all posts with that same hashtag. It gives you more related search results on a specific topic. In addition, if you use a hashtag about a specific topic, you will target those people who are also interested in talking about that topic.
Using hashtags for your business’ posts, you can drive traffic to your products, services, and website by getting people to talk about what you do. People will become more interested and use the hashtag to help spread the word about your business.
Try not to go hashtag crazy, but if you use these wisely, it could help to increase your social following and ultimately your business following.