Do you get the most from your website? Is your site being used to its full potential? Here are some tips for using our website tools on your site.  If you have a News & Events Manager on your site, it can be used to update your customers on what is going on with your business or community. You can post information on upcoming events or news that will feed directly to your home page. You can add articles and images about the events and keep people involved. Your News & Events Manager has a built in RSS feed and can feed into social media outlets like facebook so that your fans get in on the news, too!  If you need help using your site to its full potential, just ask us how! We are here to help you get the most from your website. Call or email us today! TWG is working harder for your business.

What are some initiatives you can take to get and stay ahead of your competition? Here’s a good starting point:

*Review or re-direct your marketing/advertising budget

                Advertising not only creates brand awareness, but also allows you to build brand rapport with your customers and prospective customers.  If consumers do not know about you and the products and/or services you offer, they will be hard pressed to choose you over a competitor whose name is out there.

*Do not underestimate the importance and use of social outlets and review sites

                Social outlets are free, help feed search engines, and provide an opportunity to interact w/ your friends, fans, and loyal customer-base—these are modern day methods of word-of-mouth advertising.  Brand business listing sites such as Yelp, Google Places, Bing and Yahoo! allow you to monitor your business feedback and create a more secure online presence.

*Enhance your current methods

                Get the most out of your website by incorporating tools that will really work for you.  Features that are equipped with an RSS feed allow you to share information with your consumers; email marketing allows you to maintain contact via quick email submission; and events and dates can be shared through Announcement Modules, Calendars, and News & Events Managers.  This is only the beginning—your website can do most anything you need.

*Marketing, marketing, marketing…

                Regardless of how fantastic your website may look, or the wonderful things you can do through it—these do you no good if no one knows about your fantastic looking, user-friendly website!  Through customized and branded social pages, to business listing site profiles, and SEO submission and reporting features—TWG offers all the right tools to help you compete.

Contact TWG today for more information on customizing and branding your online options:  270-765-4478, www.thewebguys.com.

Facebook is free online advertising that connects your business to an endless number of customers and potential customers, while also putting you in the mix to be among other businesses, including your competition.

According to a recent Google study, 75% of American adults use the internet daily; and among those, 93% use Facebook regularly.  By having your very own business Facebook page—you are providing your company the opportunity to connect to each and every one of these Facebook users.  And the more activity you have on your Facebook page, the higher your Google ranking may be. 

The Web Guys have tools available that can allow you to update your blog on your site—and then auto feed via RSS this updated information to both your Facebook and Twitter accounts.  Call us today to find out how we can help you get involved in the fast-growing social networking outlets.

Does your business have a facebook page yet? If not it needs one...yesterday!

In todays world of social media marketing, a business facebook is vital, but you also have to know how to use it. Google has been indexing facebook for many months now, and to follow Bing. Bing made an announcement on all the changes it has made to integrate facebook results etc. in your search listings. This new partnership of Bing and facebook is huge and should tell you how vital it is to make sure you have your business on the top 5 social media networks. It is simple, it helps your business grow!

Check out this article from Website Magazine about the Bing/facebook partnership, not sure you understand it all- call us, we can help you figure it out.

How does your brand appear on social media & mobile devices? Do you show up on google mobile? Does your competition? Where do you rank? How do you display? Check out this article from Search Engine Land on the importance of consistent branding across these channels.