Where we share our insights about all things web design, development, and marketing.


Website Slideshows

Website slideshows are frequently used these days; we use them on our websites all the time. You may even have one on your website. It is a great tool to use, and a great way to show off several images that convey your business and brand while giving your website some pizzazz.

Slideshows can make your website more interactive with endless possibilities of how to use them. The most standard use is a rotation of images to show off products or services. But this website feature can be used for much more. Your slides can include headlines and calls to action, testimonials and quotes, news articles, or other buttons. The question is when and how to use them.

When adding a slideshow to your website, it is important to consider the purpose of having it. Is it necessary? How will it enhance the user’s experience? Will it add to the overall website or take away from the more important features? After asking yourself some of these questions, you may think that a slideshow could greatly benefit your website. So, then how do you want to use it?

Rotating images are great for businesses that want to simply display several of their products and/or services. Image slideshows are great for photographers or retail companies and can be made large or small depending on how much focus you want put on the images.  Headlines and calls to action are a great way to add more focus to your slideshow. Each slide could have a specific purpose that details a product or service and then links to that page. If you display news articles or events on your home page, you could utilize the slideshow as a way to feature those and promote upcoming events. Using the slideshow for rotating testimonials allows this feature to display what others are saying about your business, which will more than likely catch the user’s attention. They will also see multiple testimonials as it scrolls through several quotes.

As you can see, slideshows are a great feature that can be added to your website. The trick is determining whether it is best for your website, and how to utilize the tool. When used to its full potential and fit to your site, a website slideshow can be an excellent addition.