Where we share our insights about all things web design, development, and marketing.

May06

The Importance of an updated Website

Getting traffic to your website is just as important as getting the client to your location. Websites offer a unique way to boost your sales, just like a retail store wants shoppers to return it is important that people come to your website frequently. Take the steps below to increase your web traffic today.

        Update your web pages frequently. Google and other search engines like new content. The more new updated content you have on your website the higher your website will rank with the search engines.

        People will spread the word about a website with good relevant information. Have you ever completed a search on the internet just to arrive at a website with old out of date information? You quickly close it and move on to the next. If you want people to return to your website and even spread the web address by word of mouth, then one of the easiest ways to accomplish this is to have good up to date information on your site. If your website provided them with useful information once they are more likely to bookmark it, send it to others and therefore increase your web traffic.

       Check your content for spelling and grammar errors. Misspellings are not only embarrassing but can hurt your search engine rankings. What if one of your main focus words (keyword) is misspelled. The search engines will not recognize it and therefore you will not show up in searches for that word.

       We suggest that your content be concise and to the point. Keep your paragraphs to one to four sentences and place as many focus words (words that pertain directly to what you specialize in) as possible in the text.

        Use bullets and/or lists to lay out your information. It makes it easy for people and search engines to focus on what is important.

 The Web Guys suggest that you update your content at least once every few weeks. The more you update, the better Google and other search engines like you. Feel free to email your updates to updatenow@thewebguys.com to help start getting better rankings today!

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Categories: Website Apps | Thoughts & Info