If you missed part 1, see it here.
Welcome back! Let’s get back to redesigning that website for your business—in addition to the previous list we offered---we have a few more points to make. As you will continue to read, the benefits to redesigning your website certainly outweigh any budgetary drawbacks.
Put your best foot forward:
Just as with any relationship---you don’t want your website to grow stale in the eyes of your users. Your regular visitors will enjoy something new on your website—this keeps the relationship fresh, keeps your business on the right side of cutting-edge, and, most importantly, keeps your users coming back. New doesn’t have to be complicated—in fact, solicit feedback from your users, and incorporate some of their user-requests into your redesign. You can have a website that works for you, and works for your customers. First time users will appreciate that you have a clean, current site—and this can be the necessary edge to win their patronage.
Check your reflection:
Let your website reflect your business. Regardless of the budget you had when you first invested in your website—indulge, if needed, to get a redesign that speaks volumes for your business. Not every redesign has to be a custom design—for some businesses, a template site branded for their business is more than enough. For others, a custom design is needed. Does your business offer custom work? Or are you in a less-specialized market? Do you have a lot of local competition? Are you trying to reach larger markets outside of your local area? Let your website act as a mirror---all who view it should see a true sense of your business and all that you offer.
Grow your website with your business:
For many small businesses—the first website that they invest in is often small, and lacking in enhancements. When first getting your feet wet—many site owners defer to the practicality of just having a website rather than focus on creating a tool that can make their business operations smoother, more organized, and custom-developed for their needs. Your website can do anything you need it to do. What do you need in your website? Some data basing options? Maybe email-to-text capabilities for you and your customers? Time-saving options to update your website, Facebook and Twitter in one process? Also, what do your users want from your website? Do they need the convenience of online bill pay? Do they want to schedule appointments online? Do they want to sign up for email announcements or newsletters?
As your business grows and matures, so should your website. Additions can be in lump-sum, or you can slowly add one or two features every 6 months or yearly. Don’t sell your business short by handicapping your efforts, your brand, and your marketing with an out-dated website.