In order to get the most out of your website, your customers should come first.  They need to be considered every single step of the way: from the usage of the website, to the navigation, to the layout.  Every aspect of the site needs to ensure that any user can visit and be able to find exactly what they want, quickly. Here are some tips to help you get the most out of your website.

1)     Know your audience: Why would someone visit your site

• Who will be visiting your site, and why? This knowledge is vital to the success of your website. Think about why someone would want/need to visit your site, and focus all other aspects of the website around this.
• What are they hoping to achieve by visiting your website? To learn basic information about the company and find contact information? To view your inventory, or purchase products? Whatever the reason, if you know why they are visiting, you can focus your website to allow the users to access information faster, and with less hassle.

2)    Consider your navigation

• Browsing and searching are the 2 main ways that users access content on your website. Is your website easy to use, and easy for the end user to find exactly what they are looking for? All content on your website should relate as close as possible to the reason the website exists.
• If you have an ecommerce website, then you should have information about your company, but the main reason users will visit will be to purchase products, so ensure this is an easy task for the users.

3)    Thinking about adding a new feature, getting a redesign, or don’t have a website, and want to get one?

• Does the potential change positivity affect the visitors? Before committing to a change, make sure the change is something that will make the website more effective, and will meet the needs of the users.
• Will design updates or a new website help your users? If you want a new design, while you are going through the process to get it setup, always keep in mind that the users are the most important, if your users are not happy, then your website will be less successful.
• If this will be your first website, don’t worry; we, at TWG, are experts at making sure your website works perfectly with your business goals.  We will help you every step of the way.

If you are interested in getting updates, a redesign, or a brand new website, feel free to contact us, at TWG Design Studio, and we will go to work harder for your business to provide you with everything you need to reach your target audience successfully.

Author: Chase Hubbard

Quick Response Codes (QR Codes) are two-dimensional barcodes that are readable by barcode readers and mobile devices. Typically, these codes are arranged in a black and white boxed square pattern, but can also be customized with images or logos. These codes may contain information ranging from text to URL's.  QR Codes are quickly gaining ground in our market: from billboard ads to business cards, magazines to brochures---QR Codes are marketing gold. The reason they are so desirable from a marketing standpoint: these codes provide measurable response rates with high accuracy (as you can track each time the URL or link is “hit”, if you create a 'QR Code' specific page to your website), which creates easier calculation on ROI—ending in a better approximation on marketing budgets.  Other points that make QR Codes a great marketing strategy:

*The same code may be printed again and again.

*QR Codes are inexpensive to create, and free to read (the QR Code reader apps are numerous and free to download on most devices)

*They can be used in a variety of sizes, shapes and colors—making them graphically appealing as well as an innovative way to take your customers exactly where you want them to go!

If you are interested in learning more about QR Codes, or would like to get started in using one in your latest marketing or print campaigns, call or email us today! TWG is working harder for your business.

Do you keep your website up-to-date with current information? Your website needs to be viewed as any other marketing campaign. Every year, there should be some tweaks and adjustments to your site. If nothing else, update an image, refresh biographies, or add new testimonials. Even the smallest update and change lets search engines know that you have an active website.

At least every two years, you should look at improving your website layout and usability. Repeat visitors will enjoy a change of scenery, competitors viewing your website will feel some new heat (because, yes, competitors are looking at your website, too!), and your website will be up-to-date with current web standards.

Finally, a website redesign provides an opportunity to make your website work for you. Look at adding new enhancements such as a blog, a photo gallery or online bill payment. Don’t let your website be a static, never-changing after-thought. Use it to benefit your business as the marketing tool that it is. Put your website address on anything you put your company name to drive people to your website. Use your website to maintain your business and your business relationships.

Contact TWG today for more information on updating your current website.

The Web Guys, TWG Design Studio, is proud to announce the addition of Aaron Tennyson to our design team. 

Aaron brings with him a rich educational background, with multiple degrees in Web Development and Administration.  Previously, Aaron has worked as a freelance web developer over the course of the last five years. 

The Web Guys are looking forward to the informational knowledge and experience that Aaron will supply through his expansive developing experience and education.  Aaron is proficient with use of several different software and programs, including: HTML, CSS, PHP, SML, UI/UX, JavaScript, numerous Adobe applications, and jQuery.  With his knowledge, our programming team will provide an enhanced experience and the speed of project completion that TWG customers have come to expect.  Owner/CEO, Stacy Reynolds, states :“We are excited to add Aaron and his expertise in PHP, jQuery and Android application development to our programming department”.  

The expertise in programming and development that Aaron supplies is an elemental addition to our team.  Aaron is working harder for your business out of our office in downtown Elizabethtown Monday through Friday 8:30 AM to 5:00 PM, adding to our products and services in web hosting, design, and development.

Contact The Web Guys, Inc. TWG Design Studio
www.thewebguys.com
270.765.4478

Like us on Facebook (https://www.facebook.com/TheWebGuysInc)

Follow us on Twitter (http://twitter.com/#!/thewebguys)

Please join us in celebrating the launch of our TWG mobile website!  Now, you can check us out on-the-go!  Not only do we have a mobile website, but many of our clients do, as well.  Mobile websites are an excellent method to be available to your consumers, even when their computer is not.

Many people don’t realize the difference in download time and view-ability between a standard website and a mobile website for smart phones—trust that the difference is vast!  So much so, in fact, that if your competitor has a mobile website, and you do not—a potential consumer may choose them over you—simply because the mobile site comes up quicker, and is easier to view than your standard website that is much too large for the viewing window of a mobile device.

Enhancing your online presence means taking a good hard look at where you stand with your on-the-go presence, too.  Check out our mobile site, and use it to determine what a huge benefit one could be for your business:  www.thewebguys.com.  Call us today, to inquire on setting up your very own mobile site, and QR code for your mobile site, to get the most out of your brand.