Social networking has gained tremendous ground as a significant element in any business’ branding and marketing strategy in recent years. Did you know, though, that the benefits to social networking on your business may actually reach further than you realize? In fact, your Klout Score can tell you a lot about the impact you currently have, and may help drive you towards goals you wish to reach, in your own social networking.
“The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.” (www.klout.com/corp/kscore)
So, what are the benefits to uncovering and studying your Klout Score? The Klout Score is based off of information from social networks and gauges 3 basic trends:
- True Reach (the number of people you influence)
- Amplification (to what degree you influence these people)
- Network Impact (the influence of those in your True Reach—how often they share and respond to you).
The Klout Score itself is based on a scale from 1 to 100.
An individual Klout Score is determined by a business’ ability to drive action. The scoring does not come from follower totals or counts taken from friends and likes. It focuses solely on the ability of your social networking strategy to drive action.
To sign-up to use Klout, you must connect through a social network—currently Twitter and Facebook are the primary methods available on the Klout website (www.klout.com). Once you have signed-up and begin using this scoring method, you will be eligible for Klout Perks, Klout information, and even Klout widgets and badges to share your Klout Score.
For anyone looking to capitalize on their business impact through social networks, Klout is at least worth a second glance. Klout is a great way to rate your business on your ability to drive action and influence rather than numbers of followers, friends, or likes you may have. To gauge the true impact your social networking has for your business, as far as leads, interaction, and maintaining your customer base, you may get a lot from just a little Klout.
