Where we share our insights about all things web design, development, and marketing.

September29

SOCIAL STANCE: Face your competition—meet eye-to-eye on Facebook

Facebook is free online advertising that connects your business to an endless number of customers and potential customers, while also putting you in the mix to be among other businesses, including your competition.

According to a recent Google study, 75% of American adults use the internet daily; and among those, 93% use Facebook regularly.  By having your very own business Facebook page—you are providing your company the opportunity to connect to each and every one of these Facebook users.  And the more activity you have on your Facebook page, the higher your Google ranking may be. 

The Web Guys have tools available that can allow you to update your blog on your site—and then auto feed via RSS this updated information to both your Facebook and Twitter accounts.  Call us today to find out how we can help you get involved in the fast-growing social networking outlets.


September21

Mobile Rush

As we say goodbye to summer, and welcome fall, we prepare for the "busy" time of year--when we all hustle and bustle about.  With the hectic schedule of the upcoming holiday seasons--now is a great time to consider the mobility options you offer to your prospects.  We are a fast paced society---patience tends to be particularly thin for site downloads and picture viewing as we run here and there preparing for celebrations, shopping, and feasts. 

A mobile website allows you to eliminate the slow downloading time and worry over flash pictures not being visible to your viewers from trying to pull a regular website up on a mobile device. You can make sure that as your friends, fans, and consumers rush about, you are able to tag along with them on their journeys--via your mobile website, of course. 

Marketing a mobile website now, to make sure search engines are primed for the holiday searches as people try to locate or contact you on the run, is a great way to build up the value of your mobile website and realize a quicker return on your investment.

Contact TWG today to inquire on creating and marketing your mobile site for your business.  270-765-4478, info@webguysonline.com 

Bring in the holiday season with a bang--and make sure you're prepared for fast, fun and busy journeys with all of your customers!


August19

Need more time in the day...?

Another busy day, another busy week!  So much to do, in so little time; but just because something falls off the radar doesn’t mean others aren’t aware.  Especially when it's right there for everyone to see any time they are at your address.   And there it is--in desperate need of upkeep and some work.  It's not bad--it could just be better--especially knowing that literally anyone can see it at any time.  It's just finding the time to manage the upkeep.  I suppose it isn't finding the time so much as creating the time.  It's not like it will take that long--even just 5 minutes once a week will do wonders; and if everyone can see it any ol' time....you know what, maybe even 15 or 20 minutes--just once a week?  I can spare that.  Manage it one evening--not even half an hour of my time, and it will look so much better.  Then I won’t be concerned with what people might think then when they see it.  Okay, then--no more excuses--I can handle just a few minutes each week.  And then the visual will be so much better than the current state.

Funny how my ramblings on my landscaping can sound so much like the internal struggle many businesses have regarding their social media!  I have weeds to pull; and you may have posts to make.  Often times we complain and excuse lack of effort with not having the time--but other people manage to weed their flower beds, or maintain their social sites--and they have no more time than you or me.

What's keeping us from making the time to manage our spaces?

 


August15

Scan here! QR Codes...

Although still relatively new, QR codes are certainly less of a mystery now than they were a year or two ago.  The little black and white bar codes are popping up all over the place--from real estate signs to magazines, and even business cards (check out our newest TWG business cards!). 

The speed with which these little codes can share information and URL's is mind-boggling.  By incorporating these into your advertising and marketing, you will be able to direct people to your website, Facebook page, your mobile site--literally any online address you choose.  It's a quick way to escort people exactly where you want them to go--so just be sure that you are sending them to get the best information about your business.  By placing a QR code on your brochures, paper ads, and even in your window-fronts or doors--you can lead potential customers directly to your mobile site--which will show hours, location, and contact information.  Perhaps your mobile site will then lead to your website--which can take the potential customer from there to your Facebook page.  And, as long as the necessary information is up-to-date at each of these "stops", you are likely to get repeat traffic. 

Funny how one little code can get the ball rolling to increased traffic to all of your online niches, and even increased traffic and customer-base for your business.  Since they are relatively new, QR codes are still somewhat mysterious--less for their purpose, and more for what they can do for your business and how you can start using them.  Here at The Web Guys, TWG Design Studio--we have eliminated the mystery.  Our in-house design team created our current business cards and the below QR code (FYI--you can scan a QR code from a computer--go ahead, try!) 

For all of your QR code creation and use inquiries, be sure to contact TWG today--we are happy to create, educate, and even print!  Don't waste any more time in getting your business out there in the fastest, easiest, and most up-to-date method possible!


May06

The Importance of an updated Website

Getting traffic to your website is just as important as getting the client to your location. Websites offer a unique way to boost your sales, just like a retail store wants shoppers to return it is important that people come to your website frequently. Take the steps below to increase your web traffic today.

        Update your web pages frequently. Google and other search engines like new content. The more new updated content you have on your website the higher your website will rank with the search engines.

        People will spread the word about a website with good relevant information. Have you ever completed a search on the internet just to arrive at a website with old out of date information? You quickly close it and move on to the next. If you want people to return to your website and even spread the web address by word of mouth, then one of the easiest ways to accomplish this is to have good up to date information on your site. If your website provided them with useful information once they are more likely to bookmark it, send it to others and therefore increase your web traffic.

       Check your content for spelling and grammar errors. Misspellings are not only embarrassing but can hurt your search engine rankings. What if one of your main focus words (keyword) is misspelled. The search engines will not recognize it and therefore you will not show up in searches for that word.

       We suggest that your content be concise and to the point. Keep your paragraphs to one to four sentences and place as many focus words (words that pertain directly to what you specialize in) as possible in the text.

        Use bullets and/or lists to lay out your information. It makes it easy for people and search engines to focus on what is important.

 The Web Guys suggest that you update your content at least once every few weeks. The more you update, the better Google and other search engines like you. Feel free to email your updates to updatenow@thewebguys.com to help start getting better rankings today!

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