1.    Make your emails interesting and valuable
2.    Offer a discount or special for subscribing
3.    Advertise your email list with a call to action on your website and Facebook page
4.    Use a QR code on print materials to allow people to scan to sign up
5.    Collect email addresses at an event or conference
6.    Encourage your current subscribers to share with their friends and family (You can even throw in a free gift or discount for those who do)
7.    Promote it on business cards
8.    Include the link on comment cards
9.    Do a contest or giveaway that requires an email address to enter (but be sure to include a disclaimer that they are opting in to email updates from your company)

One of the best marketing strategies to implement is email marketing. You can reach your customers directly with news, specials and deals, and other important information related to your business. If implemented correctly, an email marketing campaign can increase your business and sales, and help to engage your customers. The key is to know how and when to communicate with your customers so that your email marketing efforts are not wasted. If you have yet to launch an email marketing campaign, or even if you are in the middle of one, these simple steps can help you to get off on the right foot.

Define your objectives

• Set expectations for your email marketing so that you have a clearly defined goal.
• Create a calendar with upcoming promotions, events, and other information that you want to send out so that you keep it organized and spread out.

Create and organize your email lists

• Announce that you will be sending email updates to get contacts to sign up for your list voluntarily.
• Segment your lists to target certain markets differently.

Create interesting emails to send

• Send interesting and compelling content to catch their attention and get them to read the email.
• Use an attractive email design that includes both images and html text so that all users can see the content if they cannot view the images.

Follow best practices

• The subject line should be short and sweet. You want to get the point of the email across while making it enticing to open. Include a call to action if you can.
• Your from name and email address should be your business name and professional email address so that they know it is coming from a trusted source. You should also keep this consistent across all emails so that your customers begin to recognize your emails.
• Try to keep the most important information at the top of the email so readers see that first. Include a call to action so they have something to do at the end of the email.
• Include links to your website and social media accounts.
• Use plain text in your email.
• Keep your email short so that there is not too much information to digest in one email.

Timing

• Try out different times of the day and week to determine which is most optimal response for your business.

Measure your results

• Use your email statistics to track how often your email are opened and read.

If you follow these simple steps, your email marketing campaign will do great things for your business.

Every day, thousands of babies are born too soon, too small and often very sick. Our team is walking in March for Babies because we want to do something about this. I know you care, too.

The mission of March of Dimes is to improve the health of babies by preventing birth defects, premature birth and infant mortality.

TWG Design Studio is joining the March of Dimes March for Babies in Hardin County on April 28th. One of our employees had a child who was born prematurely three years ago and is now a healthy child thanks to help from the March of Dimes. We are helping raise money and awareness for this great cause, and we want you to help too! Support our TWG team by donating to help us reach our goal, or join the walk with us!  For more information about our team, the March for Babies event, or to donate or join our team, visit our March of Dimes Team Page.

Thank you for helping us give all babies a healthy start!

You may notice the # symbol being used a lot on social network sites, but do you know what they mean or how to use them?

Hashtags are keywords with a hash (#) symbol in front of them that makes them searchable and linkable. They have to be one continuous word with no spaces. These are typically used on Twitter, but have been seen on other social networking sites as well. The idea is to get a lot of people talking about one specific topic by using the same hashtag word. For instance, using #awesomewebsites to talk about your website design from TWG.

Hashtags help you target a topic and an audience. If you want to search for a trending topic, use the hashtag instead. Your search results will show you all posts with that same hashtag. It gives you more related search results on a specific topic. In addition, if you use a hashtag about a specific topic, you will target those people who are also interested in talking about that topic.

Using hashtags for your business’ posts, you can drive traffic to your products, services, and website by getting people to talk about what you do. People will become more interested and use the hashtag to help spread the word about your business.
Try not to go hashtag crazy, but if you use these wisely, it could help to increase your social following and ultimately your business following.

It’s that time again…time to present the names of our new and newly designed client launches for the past month.

TWG Design Studio proudly shares our March launches:

ABC Truss

Accumetric / Boss

Brangers Distributing

Chick-fil-A Veterans Parkway - Custom Facebook Page

Chick-fil-A Jefferson Mall - Custom Facebook Page

Collier Title

El Azul Grande

Etown Laundry

Emerine Glass

ITA

Kingdom Pets - Logo & Business Cards

Rent-A-Space

Trino's Italian Restaurant

You're site could be next. Contact us today to start working on your new website or online project.